https://yannispapastamatis.com/ Recent content on Yannis Papastamatis Hugo en-gb Mon, 12 May 2025 00:00:00 +0000 https://yannispapastamatis.com/posts/the-two-main-issues-with-your-digital-analytics-data-in-2025/ Mon, 12 May 2025 00:00:00 +0000 https://yannispapastamatis.com/posts/the-two-main-issues-with-your-digital-analytics-data-in-2025/ Two fundamental issues continue to undermine digital analytics in 2025 — wrong tracking implementations and unused data. Why both happen, and how to fix them. https://yannispapastamatis.com/about/ Mon, 01 Jan 0001 00:00:00 +0000 https://yannispapastamatis.com/about/ <p>I&rsquo;m Yannis, an independent digital analytics consultant based in London, originally from two Greek islands: Crete and Chios.</p> <p>I&rsquo;ve been working in digital analytics for over 10 years, helping businesses across the UK, US, and Europe understand their data and use it to drive business decisions.</p> <p>My work covers the full analytics stack: GA4, Google Tag Manager, server-side tracking, BigQuery, consent mode, Looker Studio and everything in between. I&rsquo;m equally comfortable talking strategy with marketing and product teams and working with developers and engineers (having a web development background helps a lot here).</p>