About

I’m Yannis, an independent digital analytics consultant based in London, originally from two Greek islands: Crete and Chios.

I’ve been working in digital analytics for over 10 years, helping businesses across the UK, US, and Europe understand their data and use it to drive business decisions.

My work covers the full analytics stack: GA4, Google Tag Manager, server-side tracking, BigQuery, consent mode, Looker Studio and everything in between. I’m equally comfortable talking strategy with marketing and product teams and working with developers and engineers (having a web development background helps a lot here).

What I do most is fix things that are broken or build things properly from the start. That means minimal, scalable setups that enable clear understanding of the data and better decision-making.

Tracking issues are often invisible until they’ve already caused damage, and I’ve spent a decade learning how to spot them early. Using data effectively in a business is a huge pain point and that’s the problem I enjoy solving most.

Outside of work, you’ll find me reading psychology and mindfulness books, cooking and baking for my wife and daughter and our friends, or planning my next trip around the world — proud to have visited 33 countries so far!

At the moment, I’m open for remote work and can also provide on-site support to London-based teams. If you’d like to work together or just to say hi, get in touch.