The Two Main Issues With Your Digital Analytics Data in 2025
So many exciting buzzwords dominate the world of data: Machine Learning, AI, predictive analytics, big data. Yet, after working with many small and medium-sized businesses over the years, I still see the same problems that I encountered when I started my career in digital analytics 10 years ago. Two fundamental issues, in particular, stand out, remain unresolved in many companies and probably continue to hurt your digital analytics in 2025. ...